This will set you apart from other college students. In addition, these groups are an essential element in industry networking which will be covered in a future post.ĩ.) Recommendations: Consider asking an employer for a LinkedIn recommendation. The groups you chose will be displayed on your profile. It’s always wise to choose groups that are connected to your college or university. There are LinkedIn groups for everything from sports marketing to workplace innovation to social media. It’s smart to have a combination of different types of skills.Ĩ.) Groups: Choose groups that are related to your career aspirations. You can also chose very specific technical skills like “Microsoft excel”, “ Twitter” or “Hootsuite”. Also think strategically about what you want to be known for. Pick skills that truly reflect your current skills and those that you are developing. If you are interested and well versed in environmental causes, you can consider “environmental policy”. If you are a liberal arts major, you might consider “written and oral presentations” or “communications”. If you are a math major, you can choose “mathematical analysis” as an example. If you have not had a lot of work experience and you aren’t sure, you can still choose meaningful skills. Your contact information should also be included in the profile.ħ.) Skills: Pick the top 10 skills that you have or are in the process of developing. Proudly include your personal LinkedIn URL on your resume and email signature. Leadership positions are highly valued.Ħ.) Personalized URL and Contact info: LinkedIn lets you personalize your URL so it’s wise to try to snap up your name if you are able to. Employers like to see that students are engaged with their college or university in meaningful ways. Examples that you would include: President or officer of fraternity, sorority or club sports involvement arts involvement, and extra curricular leadership roles. You should also add in your activities and any relevant description. Volunteer job experiences are very valuable.ĥ.) Education: Indicate your high school and college. If you don’t have that type of experience yet, consider adding a volunteer job experience. Examples of specialties might be: Social media, Sales, Blogging, Business Development, Statistical analysis, etc.Ĥ.) Experience: Enter in your jobs and internships with title, dates and descriptions. In addition, you may add a list of your specialties at the bottom of your summary section which serve as additional “keywords”. This should be a succinct paragraph or two. Sometimes viewers to your profile will only see the headline and photo, so take your time to think strategically about it.ģ.) Summary: The LinkedIn summary is an upbeat overview of your experience, capabilities and goals. You might have a headline such as “University junior interested in accounting internship” or “Social media marketing intern” or “Recent grad seeking PR position in NYC”. You have the opportunity to create a great headline that is descriptive and contains relevant keywords. A college student’s headline will likely change multiple times per year. Some colleges are now offering LinkedIn workshops and photo booths.Ģ.) Headline: The headline you select is very important and will change throughout your career. No friends or animals in the photo! If you don’t have a great photo, then it’s time to get one taken. It should be a headshot with a friendly smile. Here are the top 10 areas to focus on with your LinkedIn profile as a college student:ġ.) Photo: Your professional photo is essential. Think strategically about the keywords you want to be associated with and make sure they are in your profile so you can found during searches. College students are wise to create and develop this profile before they graduate. For most people, this will be the best online representation of your professional brand. There’s a lot more to learn and love about LinkedIn but the entry point is definitely the profile. Before you start searching “find me an essay writer online,” start with creating or updating your LinkedIn profile. Now you need to project a professional online presence that employers can view. You may have already cleaned up the party photos on Facebook and changed your privacy settings. You know by now that your future employers will be checking you out online.
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