Take the time to research startling statistics that illustrate the seriousness of what you're going to talk about. That's an easy and sure-fire way to gain people's attention. When you're stumped for ideas on how to make a hook, use a surprising or amazing fact. And the lesson from it is not how good your PowerPoint slide deck is what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus on when you find an opportunity." 4. This is a sign that is on Ford's strategy War Room. Take inspiration from speakers such as innovation expert Jeremy Gutsche who once used this sound bite in a keynote: "Culture eats strategy for breakfast. Then explain how it fits into your overall topic or message. To create your sound bite, consider your message and package it in a brief and compelling statement. Top hook ideas include using a catchy phrase or sound bite that perks up the audience. Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?" A series of rhetorical questions stimulate the audience's mind as they ponder the answers. He begins with: "How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative?. An excellent example of this tactic is Simon Sinek's TED presentation on how great leaders can inspire action. Better still, start with a series of rhetorical questions. One of the most common hook ideas is to start with a rhetorical question. Why? Because buying low typically entails a stock that's going in the opposite direction-down-from the most desired direction-up." This tactic is a provocative attention grabber for speeches and it can help engage the audience right away. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. One of the best attention grabber examples is to make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. If you're stuck for ideas on how to start with a hook, check out these 12 examples of hooks that will help you grab your audience's attention-and keep it. Instead of an obvious and trite question such as "How many of you would be unhappy to hear that your house is worth less than you paid for it?" consider using a catchy or thought-provoking question such as "How many of you thought that your home would be your safest investment?" 12 Killer Hooks to Grab Your Audience's Attention In brainstorming examples of hooks, avoid the dry and conventional.įor example, let's say you are delivering a presentation on investments. How do you make a good hook?Ĭoming up with hook ideas is not difficult if you follow some basic guidelines on how to make a good hook.Ī good hook is brief, catchy, well-rehearsed and pertinent to your topic. Surprise your listeners with some creative speech attention grabbers. Brain research shows that we don't pay attention to boring things. Instead, many presenters are more like old, tired workhorses-they start weak by wasting those first precious seconds with platitudes and pleasantries. Like a fine thoroughbred, you need to start strong out of the gate. Your hook must come at the start of your talk. A hook instantly engages your audience so that they want to listen to what you have to say. As the word implies, it’s like a worm on a fishing hook that attracts a fish. What is a speech hook and how does it work?Ī hook is a presentation-opening tactic that immediately captures your audience’s imagination. The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. This is the time your listeners form an impression of you and of what's to follow. Knowing how to hook your audience in the first 30 seconds of your talk is crucial. You have only 30 seconds in a TV commercial to grab viewers' attention. "When you advertise fire-extinguishers, open with the fire," says advertising executive David Ogilvy.
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